Paris Cultural Capital of the World?
Paris is the most visited city on earth, the world’s favourite travel destination. But have you ever wondered why and how Paris got there?
How did Paris manage to acquire this image as the global capital for the good life: for elegant dresses and discourse, artistic excellence and sophisticated tastes? How did it turn into the luxury brand among travel destinations?
Many people probably believe that it took several centuries to build up this brand, but this is only partly true and wholly misleading.